Hand drawn illustrations to depict the ideas of interconnectivity and a predetermined destiny that are prevalent throughout the Fictional novel.
MADRID CITY REBRANDING
A logo to encapsulate the ideas of diversity, thresholds and freedom felt in Madrid.
Freedom of expression and vibrant culture is rife in Madrid after the oppression and censorship of anything not deemed 'Spanish' by Franco was removed.
A mobile tourist website to, among other things, celebrate a multitude of diverse cultural hubs found in madrid by allowing tourists to easily access the information and location of different art galleries, museums and cultural centres through out the city and map a route to plan their journey.
Another feature being the ability of visitors to upload images taken from their visit to the city. Giving a free wide ranging perspective of the city.
TEAR JERKERS EVENT BRANDING
A flyer created to advertise Screenfields' film festival.
A focus was placed on the fold of the flyer to represent the turbulent journey the spectators of the film will experience. The extra cut folds add the illusion of hidden, concealed elements that are revealed to create extra emotive impact on the viewer.
AETNA CORPORATE REPORT
A corporate report for health insurance company Aetna.
A strong focus through out the text is placed on having a range of policies to accommodate everyones needs, each one comprising of a combination of different elements. Ease, transparency and trust are also heavily referenced as the companies key aims.
PACKAGING CONCEPT AND DESIGN
Simiao, a brand of skin care based on Traditional Chinese Medicine.
The concept is based on the importance of specific herb combinations and how imperative balance is both internally and externally for each individual. Furthermore the importance of natural hand farmed ingredients
Each lotion produced is enriched with a specific hand-picked combination of herbs for each client based on one to one consultation.
CAMPAIGN EVENT TO REINVENT
Darn Good, an event to reinvent the image of Oxfam clothes shops.